Central Asia Beauty Expo 2024: Participation of the International Cosmetic Brand Librederm

2 July Events
Central Asia Beauty Expo 2024: Participation of the International Cosmetic Brand Librederm

From May 30 to June 1, 2024, in Almaty, Kazakhstan, the international exhibition "Central Asia Beauty Expo 2024" showcased the products of companies from the Moscow region at a collective stand.

At the international exhibition “Central Asia Beauty Expo 2024,” held from May 30 to June 1 in Almaty, Kazakhstan, companies from the Moscow region presented their products at a collective stand. The participation of companies from the Moscow region was organized with the support of the Moscow Region Export Support Fund, aiming to promote Moscow region cosmetic brands in the markets of Kazakhstan and Central Asia. A total of 14 manufacturers participated under the Fund’s aegis.

One of the highlights was the participation of the renowned international cosmetic brand Librederm, which has one of its factories in the Moscow region. Librederm presented a range of its innovative products, which quickly became popular among visitors. The brand’s presence at the Expo was a testament to its growing reputation and appeal in the region.

The exhibition attracted significant attention, with the Moscow region’s collective stand being a focal point for many attendees. Visitors expressed great interest in the products on display, noting the high quality and effectiveness of the cosmetics. Librederm, in particular, received praise for its innovative formulations and effective results, further enhancing its recognition in Central Asia.

Mikhail Makarov, Director of the International Relations Office of the Moscow Region Export Support Fund, commented on the event’s success: “The participation of Moscow region companies in the Central Asia Beauty Expo 2024 has been highly successful. The high attendance at our stand and the recognition of our brands indicate the strong interest in Russian cosmetics in Kazakhstan and Central Asia. Librederm, along with other participating brands, has made a significant impact, showcasing the quality and innovation of the Moscow region’s cosmetic industry. We believe that such events are crucial for strengthening business ties and expanding our market presence in the region.”

The participation of Librederm and other companies from the Moscow region in the Central Asia Beauty Expo 2024 underscores the growing interest in Russian products abroad and contributes to the strengthening of business ties between Russia and Central Asia. It is essential to continue supporting and developing such initiatives to ensure that Russian brands gain further recognition and affection from international consumers.