LIBREDERM Shines in the “Made in Russia” Beauty Box Project

14 January Events
LIBREDERM Shines in the “Made in Russia” Beauty Box Project

LIBREDERM is part of the "Made in Russia" beauty box project, promoting Russian cosmetics on the global market.

LIBREDERM is proud to be part of the groundbreaking “Made in Russia” beauty box project, launched by the Russian Export Center (REC). Presented at the IV Eurasian Women’s Forum, this initiative aims to promote Russian cosmetics on the global stage.

The beauty box features 10 skincare and makeup products from leading Russian brands, including LIBREDERM, Novosvit, and KRYGINA COSMETICS. Each participant holds the prestigious “Made in Russia” quality certificate.

The project employs a hybrid sales model, offering products both in physical stores in China and on popular online platforms such as Ozon. An international advertising campaign, with the slogan “Beauty is Made in Russia,” supports the initiative across global markets.

This project not only highlights the exceptional quality of Russian cosmetics but also strengthens LIBREDERM’s global presence, opening new opportunities for the brand on the international market.