LIBREDERM Wows at InterCharm 2025: Every Guest Became the Face of the Brand Thanks to an Innovative 5-Meter Screen

The legendary cosmetics exhibition InterCharm this year will be remembered for one standout event that became a major talking point on social media and within the professional community. The brand LIBREDERM, known for its scientific approach to beauty, presented not just a booth, but a large-scale interactive installation that redefined the concept of audience engagement.

The centerpiece was a giant 5-meter high screen installed at the heart of the LIBREDERM stand. But this was no ordinary display for showing videos. The project, named “Become the Face of LIBREDERM,” allowed every visitor to literally turn into a model for the cult brand in a matter of seconds.

“We wanted to show that the philosophy of LIBREDERM is beauty accessible to everyone. Our products are created for real people, with their unique features. This interactive screen became a metaphor for our approach: the brand does not dictate standards, but rather highlights your individual beauty,” commented Marketing Director of LIBREDERM.

The line of visitors eager to “try on” the status of the brand’s face never dwindled throughout all the days of the exhibition. Hundreds of stylized photos with the hashtag #IamTheFaceOfLibrederm instantly flooded Instagram https://www.instagram.com/librederm and Telegram https://t.me/librederm, generating unprecedented user-generated content and a wave of organic brand mentions.

This move not only became the most talked-about entertainment element of InterCharm but also brilliantly demonstrated the fusion of science, technology, and beauty that is the DNA of LIBREDERM. The brand’s vibrant and technological participation has set a new high standard for presentations in the beauty market.