Made in Russia Festival in Abu Dhabi: Success of Russian Brands, Including Librederm, on the International Stage

The “Made in Russia” festival and fair, held for the first time in Abu Dhabi on Feb, 21-25, 2025  has become a significant event for strengthening cultural and economic ties between Russia and the United Arab Emirates. Organized with the support of the Russian Export Center (REC), the event showcases the diversity of Russian goods and products while promoting Russian culture in the region.

The fair features food, cosmetics, perfumes, souvenirs, and clothing from 80 producers across 30 regions of Russia. Particular interest among visitors was drawn to the cosmetics of the Librederm brand, which became one of the main highlights of the event. Its high quality and innovative formulas attracted the attention of both locals and guests, underscoring the growing popularity of Russian beauty brands on the international stage.

Visitors can not only purchase products but also participate in tastings and masterclasses, where they can learn more about traditional Russian and Arab dishes prepared using Russian ingredients. This is an excellent opportunity for locals to explore the richness of Russian cuisine and culture.

Additionally, the fair offers unique souvenirs and clothing that reflect Russian traditions and modern trends. Hosting such an event in Abu Dhabi, one of the key business and cultural hubs of the Middle East, highlights the importance of developing trade and economic relations between the two countries. The “Made in Russia” fair not only promotes Russian goods but also strengthens Russia’s image as a reliable partner and supplier of high-quality products.